I started in the baby furniture industry in 1993, working my way
up from the warehouse to Vice President by mastering every part of the business. Along the way, I discovered a passion for design and creating thoughtful, functional furniture. In 2003, I set out to do things differently and founded Appleseed—a brand rooted in quality, safety, and the belief that families deserve the very best.

Built on the principles of thoughtful design, uncompromised safety, and the belief that The Details Matter, Appleseed set out to provide families with furniture they could trust. Since then, it has been my mission to create furniture that combines beauty, functionality, and care in every detail, supporting families in building homes full of love and memories.

For over two decades, I’ve worked in the baby furniture industry—and as a parent myself, I understand the joys and challenges of creating a home that feels just right. As a co-founder of Appleseed, I bring a passion for thoughtful design, focusing on pieces that are stylish, functional, and made with care. Inspired by the needs of families, my goal is to deliver furniture that reflects the values I hold dear—quality, comfort, and reliability. Every detail is crafted with intention to help families create spaces where love and memories can flourish for years to come.

My career in this industry started on the factory floor, where I spent my early days assembling swings, strollers, and playpens. It was during this time that I learned a fundamental truth: quality, integrity, and excellent character not only define great products but also foster lasting relationships.

Here at Appleseed, we've adopted this ethos wholeheartedly. We focus on integrating meticulous design, top-tier materials, and stringent safety protocols to produce products that we are proud to share with you.